Getting Men Into Grooming, Wellness and Pampering Services ~ BFM 89.9
11/02/2012 - 10:45

Marketing to the Malaysian metrosexual that it’s the peacock with the feathers not the hen.

Metrosexual is a neologism, derived from metropolitan and heterosexual, coined in 1994 describing a man (especially one living in an urban, post-industrial, capitalist culture) who is especially meticulous about his grooming and appearance, typically spending a significant amount of time and money on shopping as part of this.In this edition of Resource Centre, Flora Remeo and Eda Ismail from Men's Refinery speak to us about getting men into grooming, wellness and pampering services