Press Release: Asia's First Power Plate Authorised Centre Dedicated for Men
10/16/2012 - 18:45








Petaling Jaya, Malaysia, 16 October 2012 – Men’s Refinery, a total grooming & wellness centre for men is now the first Power Plate authorised centre dedicated to men in Asia after having been officiated as such at a ceremony in Petaling Jaya today. A first in the industry, Men’s Refinery, Malaysia’s premier sanctuary for men is dedicated to refining the way men look and feel in mind, body and spirit. It offers a full range of results-driven services that combines fitness, wellness and grooming.  

Men’s Refinery focuses on treating grooming & wellness issues which include; managing various dermatological disorders, body treatments especially in the area of slimming and combating body fat, treatments for scalp and excessive hair growth, as well as the introduction of Power Plate fitness regimes into their plethora of services. They also have professionals to provide the right advice for any individual male regardless of age.

Men’s Refinery founder, Ms. Flora Remeo, strongly believes that a man should brand himself based on first impressions. “The man of today should pay more attention to his personal grooming and wellness in order to enhance their state of being, personally and professionally at all times. Every man has a right to be noticed and leave a lasting impression. It is no longer just about the car he drives or the watch he wears, material things can only take a man so far. A fit, healthy and groomed physical impression counts f0r more and will indeed last a lifetime. Here at Men’s Refinery, we make this possible. We help men look good and feel good, inside and out. Also, I believe most women like their men to look just as good as they do, be healthy and to carry themselves well therefore, women should play an important role in encouraging their men to make use of the services that a total grooming & wellness centre like Men’s Refinery has to offer,” said Ms Flora Remeo, CEO and Founder of Men’s Refinery adding she would also like to address the women out there to encourage their men to put more focus on personal grooming and their overall wellbeing as a routine.

With Power Plate introduced, Men’s Refinery can now offer toning, strengthening, healing and increasing athletic performance to their customers. The Power Plate fitness machine has over the past 2 years taken the global fitness industry by storm. It is known to promote health benefits such as healthier bones, increased blood circulation, weight loss and to accelerate the recovery process for athletes. It uses the principles of Acceleration Training to stimulate the body’s natural response to vibration. These vibrations transmit waves of energy and create instability in the body, forcing it to perform reflexive muscle contractions between 25 and 50 times per second. This results in incredible improvement in strength and power, and helps to enhance the overall performance in sessions as short as 15 minutes a day, 3 times a week.

“We are very excited that Men’s Refinery has become Asia’s first Power Plate Authorised Centre dedicated to men as this makes it very convenient for all men to work out, keep fit and have their grooming sessions all under one roof. Given the hectic schedules that we all work around, this is definitely an initiative to ease the stress of travelling around from one location to another,” added Ms Flora Remeo.

Universal, Fitness and Leisure Sdn Bhd (UFL) exclusively distribute the Power Plate fitness machine in Malaysia. “On behalf of UFL and Power Plate Malaysia, we are very happy and grateful to Men’s Refinery for choosing to place Power Plate fitness machines at their grooming & wellness centre, making us the first authorised centre in Asia dedicated to men. It is definitely going to benefit all their existing customers as well as future customers to a great extent in terms of convenience and results,” said Dato’ Radhakrishnan, Managing Director of UFL Malaysia.

Men’s Refinery was established with the vision to educate men on how to groom and take care of themselves better. Their sole mission; to make men look good and feel good, inside and out. Customers can come in for a facial, a detox session, a body scrub, scalp care, hair removal, torso sculpting and a High Performance fitness workout, all in one male-friendly, comfortable and minimalist setting. “Many of our clients, eventually find themselves adopting a more positive lifestyle. They are more relaxed, they’re fitter, they are eating healthier, family, colleagues and friends complement them on their improved appearance which in turn has a positive impact on their confidence.” said Men’s Refinery COO, Ms. Eda Ismail.

Men’s Refinery’s professionals or ‘Refiners’ as they are called, are trained to listen and understand the client’s needs through a vigorous consultation process, so that they can help him achieve his grooming & wellness goals, which can be customised to fit his budget and schedule. “However, as Woody Allen, a famous movie director once said, 80% success is showing up!” she added. Results vary from one individual to the next and also if they are consistent in showing up.


About Men’s Refinery:

Men’s Refinery is Malaysia’s premier sanctuary for men dedicated to refining the way a man looks and feels in mind, body and spirit. Men will be able to enjoy a full repertoire of results-driven services that combines wellness and grooming with revolutionary fitness regimes and re-emerge fresh, rejuvenated, revitalised and refined. They have experienced service professionals trained to analyse and offer personalised treatments to suit each individual’s specific needs.

To find out more, visit and

About Power Plate® Equipment and Acceleration Training exercise

Acceleration Training exercise is low impact and suitable for people of all ages, fitness levels and physical abilities (even wheelchair users) who have been medically cleared for exercise.  Awarded stage 2 IFI (Inclusive Fitness Initiative*) Accreditation for its redesigned controls and display, the Power Plate® Pro6™ model has been acclaimed by the IFI for its accessibility, enabling people with disabilities to have independent use.

The Power Plate® machine works by transferring vibrations to muscles, which naturally activates reflexive muscle contractions. Different poses such as a squat, bicep curl or stomach crunch are held on the machine’s vibrating platform for up to 60 seconds at a time, activating multiple muscle groups simultaneously to stretch, tone or strengthen, and enabling you to target particular areas of the body.

To find out more, visit


For media inquiries, please contact:

Ms. Sunita Gill / Mr. Vikram Mogan

Mobile : 012 671 7973 / 017 256 8800

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